Alcohol and Energy Drinks: A Dangerous Mix?

August 2, 2007

My friend Michele Simon, author of Appetite for Profit, is now working for the Marin Institute, which describes itself as “alcohol industry watchdog.” She sends along a copy of the Institute’s new report on alcohol and energy drinks. In case you were wondering what’s in all those energy and sports drinks, why manufacturers want to add alcohol to them, and what their hazards are, especially to young adults, check this out. I think the drinks taste pretty bad on their own and the alcohol covers the taste, but this report lays out how the manufacturers deliberate target young adults for marketing campaigns that suggest mixing them with alcohol. The report covers the other ingredients in these drinks, things like guarana, ginseng, and–my favorite–taurine, an amino acid essential for cat reproduction.


1 Comment

  1. I had the pleasure of having Michele Simon at my school speaking about her important book, Appetite for Profit. Her thoughts of sweetened beverages in childhood to sweetened alcoholic beverages in adulthood was disturbingly fascinating.
    Thank for Marion for offering your educational blog.
    In good health,
    Patty James
    Patty James Cooking School and Nutrition Center

    Comment by Patty James — November 8, 2007 @ 12:06 am

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