Welcome to Snickers Charged: Functional Candy Bar
January 23, 2008
Mars, which owns Snickers, brings us Snickers Charged, a line extension with more caffeine than a soft drink, taurine (an essential amino acid for cats), and a bunch of B-vitamins. Why do we need this? According to the public relations folks, “This new product responds to current marketplace trends and satisfies two need states craved by consumers who seek hunger satisfaction and a boost of energy.” Food, anyone?
Oh my goodness. What beanheads. Just give the kids a navel orange, they will get plenty of hunger satisfaction, energy, some nutrition, it won’t melt in their pockets, and it will cost less to purchase.
Yes, regular food, what a great idea!
Comment by Sheila — January 23, 2008 @ 9:36 pm
I LOVE a regular Snicker. I bought one of the “charged” ones today just to see what it was like. I’ve tried some other past variation versions on Snicker that weren’t bad. But I still prefer the original.
The Snicker Charged is by far one of the nastiest tasting things I have EVER put into my mouth. The bitter aftertaste should be reserved for some bad tasting but necessary medicine. Nothing that horrible should be touted as a candy of ANY sort. It was hard to get the taste out of my mouth for some time after the only bite I took. I had to throw the rest of it away. It then gave me indigestion. NEVER again.
Comment by Lynn — January 27, 2008 @ 11:06 pm
well i bought on at work the other night….it sure gave me the extra boast of energy I needed ………..taste was ok…..original is best..i think next time I will try a cliff bar it gives you an extra kick and its better for you………
Comment by beth — February 5, 2008 @ 12:44 am
THIS CANDY (SNICKER CHARGED IS ON A STAND IN STORE, NOTHING TO KEEP A CHILD FROM PURCHASING IT. I SPOKE WITH THE MANAGER. THIS SHOULD BE AGAINST THE LAW TO SELL, (60)MG OF CAFF PLUS TAURINE IN ONE BAR. I CRY FOR THIS SICK WORLD AND GREEDY COMPANY, BUT MOSTLY FOR THE KIDS THAT WILL PICK IT UP UNKNOWINGLY OR KNOWINGLY. YOU CAN MAKE MONEY WITH THE ORIGINAL, AND I AM SURE IT TASTE BETTER. I AM NOT BUYING ANOTHER PRODUCT, UNTIL THAT SUCH COMES OFF THE MARKET.
Comment by AKINS MARTHA — March 6, 2008 @ 11:25 am
I tried the Snickers Charged and loved it! It gave me that extra energy that I needed to complete a long distance run. It tastes like the original Snickers. My problem is finding them in the stores. I need to find more so I can have them for upcoming long runs.
Comment by Melissa — August 14, 2008 @ 1:16 pm