Nestlé (no relation) advertises to kids, cleverly

May 2, 2008

I’m in the San Francisco Bay Area giving a bunch of talks. An agricultural engineer who works for USDA - and must have sneaked off work to come to one of them yesterday - tells me that if you look up the BART (Bay Area Rapid Transit) schedule, you get a message from Nestlé’s Nesquik “inviting all BART riders to take the Chocolate Line to their own Happy Place on Sunday, May 4, 2008.” Cartoon characters! Free rides for kids! Yummy marketing!


2 Comments

  1. The link to the chocolate line is broken

    Comment by atul — May 2, 2008 @ 1:01 pm

  2. Does the chocolate line run on bio-fuel?

    Sneaky little marketers, what can you do? Small obstacles are always easy to walk around.

    Comment by Mark D. — May 2, 2008 @ 1:39 pm

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