And now, healthy Kool-Aid

May 29, 2008

Thanks to Michele Simon for sending this link to an AOL deadpan description of how companies are making healthier junk food. Those of us who think “healthier junk food” is an oxymoron wonder how the addition of vitamin E to Kool-Aid is going to do much good for anyone but Kraft must think it will entice you to buy it. Water, anyone?


8 Comments

  1. I recently asked a group of 6th graders if they knew what antioxidants were and they said, “Snapple water!”. Product info here: http://www.snapple.com/promotions/DefaultNonFlash.aspx

    Another example of ingenious marketing to children.

    Comment by Amy I — May 29, 2008 @ 12:52 pm

  2. Oh my God!! As much as that sounds ridiculous, I figure since this is exactly the kind of stuff my kids live off of, I should be thankful that SOME form of nutrition is going into there bodies right? RIGHT?? A few more vitamins couldn’t hurt. And really, the way people eat these days, it might be all the vitamins they’re going to get haha…let’s be thankful :)

    Comment by Suzanne Wheatley — May 29, 2008 @ 3:06 pm

  3. […] And now, healthy Kool-Aid […]

    Pingback by   Race Day Training Group by Health Tips — May 29, 2008 @ 5:05 pm

  4. Healthier junk food is only giving lazy parents excuses not to truly make educated choices about what goes into their child’s bodies. It’s mindless consumerism, the kids think the same as their parents.

    I’m a mother of 2 and my kids live off of stuff that truly fulfills their nutritional needs first and then the fun and (organic) sugary yet healthy snacks and drinks are served.

    Comment by Amber — June 6, 2008 @ 5:22 am

  5. I agree with Amber. Many parents assume that kids only want the junky foods that are marketed to children.

    My daughter loves real, whole, natural foods because that is what I have always fed her (drastically minimizing exposure to junk food advertisements doesn’t hurt either). She eats plain low-fat yogurt with real chopped fresh fruit and sweetened with a little honey. There is no need to buy the high sugar varieties marketed with cartoon characters for children.

    If parents spent more time at the farmer’s market an in the kitchen with kids, maybe they would learn to love real foods.

    Comment by Kelly — June 11, 2008 @ 4:55 pm

  6. I agree with Amber. Many parents assume that kids only want the junky foods that are marketed to children.

    My daughter loves real, whole, natural foods because that is what I have always fed her (drastically minimizing exposure to junk food advertisements doesn’t hurt either). She eats plain low-fat yogurt with real chopped fresh fruit and sweetened with a little honey. There is no need to buy the high sugar varieties marketed with cartoon characters for children.

    If parents spent more time at the farmer’s market and in the kitchen with kids, maybe they would learn to love real foods.

    Comment by Kelly — June 11, 2008 @ 4:55 pm

  7. YAY!!!!!!

    Comment by BOB THE BUILDER — October 3, 2008 @ 10:38 am

  8. kool-aid is the best!

    Comment by BOB THE BUILDER — October 3, 2008 @ 10:42 am

Leave a comment

By clicking "Add Comment" you are agreeing to our Terms of Use

Topics

5 a Day activity additives Advocacy agriculture alcohol American Dietetic Association antibiotics antioxidants beef bisphenol A books Bottled Water breast feeding Brian Wansink burger king calcium calorie labeling calorie labels Calories Canada Cancer center for consumer freedom Cereals Charlie Rose China chocolate cloned animals Coca Cola colbert consolidation Cooking measurements COOL corn corn sweeteners Country of Origin Labeling CSPI Dairy diabetes diet and energy drinks dietary guidelines diets e coli eat less move more eating liberally faq Farm Bill fast food fats and oils FDA fiber fish Flaxseed food art food assistance food colors Food Composition food crisis food marketing food policy food safety food stamps food systems Framingham Heart Study Fruits and Vegetables FTC functional foods genetically modified grassfed health claims hfcs hormones Hugo drinks hyperactivity India infant formula Interviews irradiation juice drinks juices junk food kellogg kids diets King Corn Korea kraft krill Labels mad cow Margarines marketing to kids McDonalds meal frequency Meat meat safety media melamine Monsanto movies natural New Zealand Nutrition Education nutrition symbols obesity obesity in kids Omega 3 Fats organic standards organics partnerships PepsiCo pesticides pet food Phil Lempert photos Portion sizes price fixing price of food pyramid Quotes from What to Eat recipes restaurants salt San Francisco Chronicle school food schools scoring systems shrek soft drinks sponsorship stevia Sugars supermarkets supplements surveys sweeteners taste tomatoes toxins trans fat TV Ads tyson foods USDA vegetarian and vegan Vending machines videos vitamins wall street Whole Grains WIC Yearly Kos