coca-cola doesn’t market to kids (at least in Canada)?

July 24, 2008

My Canadian correspondent, Yoni Freedhoff, tells me (and his blog readers) that Coca-Cola has an ad in the Canadian Medical Journal assuring doctors that the company has not marketed its products to children for the last 50 years.  This is news to me.  Aren’t you happy to know this?


4 Comments

  1. Been to a “kids” movie lately? Only about 50% of the ads are from Coke — I suspect Canada is no different.

    How could they even think this would not bite them in the bum?

    Comment by Mark — July 24, 2008 @ 4:35 pm

  2. Or their elaborate Santa/’magic of Christmas’ campaigns…. Surely aimed at adults, right?

    Comment by Colleen — July 25, 2008 @ 9:24 am

  3. I’m happy that there were never actually any Coca-Cola soda machines in schools. Never. Ever. No huge Coke logos, either.

    Comment by Jack at F&B — July 26, 2008 @ 12:28 am

  4. yeah, because that cute polar bear they used in commercials for years was really just to attract adults.

    Comment by aliza — August 5, 2008 @ 12:00 pm

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