Education campaign: NYC calorie labels

October 7, 2008

The New York City Health Department announces a new education campaign to teach New Yorkers about calories.  The slogan: “read ‘em before you eat ‘em.”  Here’s one of the ads (below).  Access the rest here.  Will ads like this help?  Can’t wait to find out.

one of the ads


2 Comments

  1. This should not help because this is not accurate. Every body works differently, implying that every body has different needs. Metabolism and family genetics play a large role, but I am considered an adult and I have to eat 2600 kcals per day at a minimum to maintain my weight.

    Comment by Lee (seelivelee) — October 29, 2008 @ 12:12 pm

  2. This ad could also be potentially triggering for somebody who is recovering from disordered eating/poor body image. So what if we indulge in a muffin as a snack every now and then? This ad is so narrow-minded…I do not like it..

    Comment by Lee (seelivelee) — October 29, 2008 @ 12:13 pm

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