If you want to understand what’s going on with Country-of-Origin Labeling (COOL), try USDA’s exceedingly useful COOL website.  If you are really serious about tracking COOL, you can subscribe to a listserv for updates.

While the U.S. economy is falling into the tank, it helps to think of cheerier topics.  This very day, after years of delay, mandatory country-of-origin labeling (M-COOL) supposedly goes into effect.  The “supposedly” is because M-COOL still faces so much opposition. If the experience with fish COOL is any indication, we will see lots of passive ignoring of the rules.

The legislation requires grocery stores to say where a motley collection of foods - beef, pork, lamb, chicken, fresh and frozen fruits and vegetables, macadamia nuts, pecans, peanuts, and ginseng - were raised or grown. This is great but you can drive a truck through the loopholes.  Excluded are food service, processed foods, Internet sales, and butcher shop sales.  And then there’s the 6-month grace period.  Here again is Consumer Reports’ guide to the exceptions.

If you don’t see COOL on products that are supposed to have such labels, ask why they aren’t there.  Tell the store managers you want to know where your food comes from and remind them that they are required by law to tell you.

Unless Congress does something weird, Country-of-Origin Labeling (COOL) will go into effect this spring. Apparently, some companies are already doing it. I’m traveling this week and bought a little packet of Snak Club Tropical Mix at an airport news stand, thinking that it would be mostly raisins and peanuts, which it mostly was. The COOL was an unexpected bonus although I hardly know what to make of it: “Product of U.S.A., may contain ingredients from Thailand and/or Phillipines [sic] and/or Mexico and/or China and/or Chile and/or Argentina.” Somehow, I’m guessing that this is not what proponents of COOL had in mind, exactly.

Thanks to Lisa Young, author of The Portion Teller, for passing along a neat article from the Detroit News about country-of-origin-labeling of meat. Check out the map showing the global nature of our meat supply. Unless Congress delays these labels yet again, we’ll be seeing them at meat counters starting next year. And won’t that be interesting? Stay tuned.

If so, you are not alone, according to a recent Zogby poll. Just about everyone responding to the poll not only would like country of origin labeling, but believes American have a right to know where food comes from. Do you agree? Write your congressional representatives!

Today’s USA Today has several terrific stories about how hard it is to know where our food comes from and why it matters that we do. The cover story in the Life section follows Phil Lempert, the supermarket guru, around a store reading package labels to try to figure out the origins of ingredients. A second piece lists where specific foods come from. Dairy, peanut butter, bread, and soda pop are All-American, but Brazil is the number one source of orange juice. And who knew that fresh and frozen fruits and vegetables head the list of imported foods and Mexico is the leading source? A third story, in which I am quoted, discusses Country of Origin Labeling (COOL), a law passed by Congress years ago but endlessly postponed under pressure from food industries. Only supermarket fish are required to list the country that caught or farmed them, and as far as I can tell, this is a law ignored more often than not. If Congress doesn’t get its act together and put COOL into action, we won’t have a clue where our food comes from. Why do we need to know? Safety and miles traveled, for starters. Ever heard of COOL? It’s worth writing your representatives for this one.